Received, .
Your brief is in. Expect a response within 24 hours with next steps specific to your situation.
Discovery Brief
Answer these before the call.
Specific answers get specific proposals. Vague answers get generic ones. This takes 4 minutes. Do it once, correctly.
11 sections · approximately 4 minutes
Answers are encrypted in transit. Not shared with third parties.
1 of 11 — The Business
What does your business do?
2 of 11 — The Business
What do you sell, and why do clients choose you?
Not marketing copy. What actually makes the difference when a client decides.
3 of 11 — The Site's Job
What is this site supposed to do?
4 of 11 — The Site's Job
What does a working site look like in 6 months?
"More leads" is not an answer. "8 qualified enquiries per week" is.
Halfway through goals
One clear action outperforms five vague ones.
Sites built around a single conversion goal consistently outperform sites that try to serve multiple objectives equally. The next sections help us design around your specific goal — not a generic template.
5 of 11 — The Audience
Who is this site for?
Role, industry, company size, decision-making authority — whatever is relevant.
6 of 11 — Brand Character
How should this site sound and feel?
No logo yet — skip this.
7 of 11 — References
Three sites you'd point to as visual benchmarks.
Not necessarily your industry. Sites where the execution is right — structure, tone, visual quality.
8 of 11 — Functionality
What does the site need to do?
9 of 11 — Scope
Content, pages, and timeline.
10 of 11 — Investment
What budget are you working with?
This determines scope. There is no wrong answer — but an inaccurate one wastes both our time.
11 of 11 — Contact
How do we reach you?
Used to confirm receipt and schedule the call. Nothing else.